The Mags - She


Final magazine advert

Final magazine advert

Friday 14 January 2011

Digipack research continued



This example of a digipack folds out to show the 6 sides and the CD in the plastic case however digipacks can also fold out to 4, 8 or more sides. They sometimes have a small sleeve on one of the sides that hold bits and pieces such as competition entries, free ringtone voucher codes, posters of the band or sometimes a DVD with the music video on it. Other things that CD digipacks often have are:
- Parental advisory logo, if necessary
- Thankyou's from the band
- Production companies
- Record labels
- Track list
- Official band website/twitter/facebook
- Bonus track material
- Copyright conditions

The majority of digipacks have a particular colour theme that run through all of the sides or there is a repetitive use of a certain image or photograph to make it look professional and all link together.

Typical dimensions of a digipack are:
- 139.5mm x 6mm x 125.5mm

There are also some advantages and disadvantages to digipacks which should be considered when thinking about digipacks vs jewel cases.
Some of the advantages of a digipack are that they are practically shatter proof as they are made out of cardboard and this also means that they are recyclable making them more ecologically friendly. Due to the folding out sides it allows the artist to have more graphics and images on the CD cover and they can also include more things such as competitions and advertisements.
Disadvantages of the digipacks are that as they are made out of cardboard they may become easily damaged by tearing and they do not offer maximum protection to the actual CD inside like the jewel cases do. Digipacks are also slightly more expensive than the jewel cases but overall despite the disadvantages, digipacks are becoming more popular than jewel cases and may soon replace all of them.

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