Chosen song lyrics

She's such a charmer oh no.
She's such a charmer oh no.
She's always looking at me.
She's always looking at me.
She's such a charmer oh no.

She's stole my karma oh no.
Sold it to the farmer oh no.
She's always looking at me.
She's always looking at me.
She's such a charmer oh no.

Born in west virginia oh no.
Married to the preacher oh no.
Shes always looking at me.
Shes always looking at me.
Shes such a charmer oh no.

Shes always looking at me.
Shes always looking at me.
Shes such a charmer oh no. oh no.


The lyrics to the song are very short and easy to learn which means it will be easy for us to get someone to effectively mime the song in our video and for it not to look false.

We also decided that we could come up with lots of ideas for performance and narrative ideas through these lyrics and they can be interpreted in different ways to create an effective video. In one of our meetings we discussed the possbilty of setting up a gig type setting in a big open space with an audience of all girls. We could make one of the girls from the audience stand out by putting her in bold clothes that are different to the rest of the audience who is admiring the lead singer. We also decided on a couple of shots we could use, for example making a split screen of all the different instruments playing at the same time or having all the band members in a split screen lip syncing.

Our chosen song

Our group has decided to make a music video for the song "Charmer" by Kings of Leon. We all like the song and like the rhythm and riff of the song. We think the lyrics of the song are quite easy which means it will be easy to get someone to mime the words for our narrative part of the video. Members of our group and other people we know, together, own all of the instruments that are used in the song so we could feature them in our video and have people playing them.

This is the song we have chosen:

Our Chosen Genre

We have decided to move away from our initial idea of doing a Ska song because the song we were originally looking at was "54-46 was my number" by Toots and the Maytals. We decided to move away from this genre as this song was actually more reggae than ska and we thought it was a hard song to make a video for after further discussion. The lyrics to the song decribe someone being in prison for drugs and his prison number was 54-46. We thought that this would be hard to narrate through our video and for this reason we have changed our choice of genre.

This was our original choice song by Toots and the Maytals:



Our new choice of genre is Rock as we think this will be alot easier to make a video for and we know more of this type of music.

Main characterstics of rock
- Strong rhythm
- Simple lyrics
- Guitar riffs

Iconography of rock - pictures

Genre Theory

What is genre?
A tool that helps us study texts and audience responses to texts by parting them into different categories that have common elements. It has been argued by Daniel Chandler (2001) that the word "genre" comes from the French for "class". The term is used in literary text, media theory and to refer to a distinctive type of text

Sub genres
This is a genre within a genre. Genres are divided up into specific categories to allow us to identify them specfically by their recognisable characteristics. Steve Neale (1995) says that genres are not "systems" but they are "processes of systematization" meaning that they are are not set in stone and genres are dynamic and evolve over time.

Meeting schedule

This is a meeting schedule that I made on an excel spreadsheet to keep track of when my group meet up and what decisions we make and what we do in each meeting so that I can look back on it and see how our ideas developed throughout the year.

Secondary source research mood board

Media Mood Board

This is my mood board for our initial chosen genre of ska. I got most of my pictures from the search engines Google and Yahoo by typing in ska and reggae as most of the songs we have been looking at come under the genre of ska-reggae. The colours I chose to put on my mood board include green, reds and yellow which represent Jamaica which is where ska and reggae originated from. I also have pictures of beaches and other relaxed scenes which are good locations for ska and reggae videos. I also put some pictures of ska bands on there such as Madness, The Specials and Toots and the Maytals. From these pictures we can see the types and clothes and settings they were in during their performances which we can use for our own video and dress people up to mimic their appearence. I've also used a picture of the front cover of the soundtrack to the film "This is England" because all of the songs from the film are from the ska genre.

How artists are portrayed and represented in the media

This cover of Hip Hop magazine Vibe shows Eminem in a way which everyone in the public is used to him being shown. He is portrayed as strong and muscley which is shown through the choice of outfit which is a vest to show his arms and chest. He is also shown to look quite menacing and hard faced through his facial expression and crossed arm pose which is expected from most rap artists. The expression in his face shows the public that he is not scared of anyone or anything as he is looking straight forward into the camera as if to look at the reader. His eyes are very dark which go with his dark vest and dark tattoos which again represent his dark personality and background. All of these things which are used to portray Eminem in this photo also reflect his songs and the dark lyrics which he writes.

This photo of Dizzee Rascal on the front cover of NME magazine is a completly different representation to Eminem. His facial expression is happy and friendly which represents to the public his warm personality and appreciation to his fans. His big smile also compliments the headline of the magazine which says "I'm speading joy around the world, man". The clothes he is wearing represent what most urban or hip hop artists wear of vests, baggy jeans and chains. The pose that Dizzee Rascal is in with his arms wide open almost in a hug position also shows his openness which will perhaps be revealed in the interview within the magazine.