The Mags - She


Final magazine advert

Final magazine advert

Tuesday 6 July 2010

Prodigy - Smack My Bitch Up

I've chosen to analyse this video because I have always had to watch this video the whole way through and think it is very clever and challenges sterotypes of teenage boys. The video is from a persons point of view the whole time and it starts off with them having a shower and getting ready before going out, taking drugs, drinking alcohol getting in fights and sleeping with girls. The video is narrative as it is like a story being told of this persons life and showing us what a typical night out for them is. I also like the camera movements and editing as the person is getting more drunk because the picture becomes more distorted and jerky to show us how they are viewing the situation and the influence of the drugs and alcohol on them. The end of this video has a twist because it turns out the person you have been in the head of for the whole video is a woman when it has been set up to make you think it is a man because of the behaviour being shown. There are also certain things that happen in the video that go to the beat of the song such as when she smashes the window of the car and also when she rips the record from the DJ decks. This draws the viewer back to song and makes sure that the video does not completly distract you from the actual song, lyrics and beat.

Although the controversial video has been named in some top 10 lists of greatest music videos, it was infact banned from MTV when it was first released. This may have been because of the extensive use of drugs and alcohol and the violence you are shown, or it may be because of the homosexual activity which is often frowned upon in America which is where MTV is based.


Friday 2 July 2010

Narrative and Performance used together

These two main forms of music video are found to be used together in a lot of music videos these days because these are seen to be most effective and interesting. I think this is because by just having a performance video it can sometimes get quite boring if it just them performing and very repetitive. If the music video is fully narrative this can also sometimes have cons as well because I think sometimes if there is no lip sychronising within the video and it tells a full story this can sometimes destract the viewer from the actual song as they get too engrossed in the story telling and this can sometimes be a bad thing. This is the reason why most artists choose to mix the two forms together and sometimes tell a story whilst performing.

Some examples I found of this are:

Dizzee Rascal "Dream". This has Dizzee Rascal rapping the whole song whilst a woman is playing the piano but I would say it also has some kind of narration because there are other characters within the video that are puppets that are telling a story related to the lyrics. The woman also introduces the video like the beginning of a story.


The Gorillaz song "Clint Eastwood" is also a mix of forms as although it is not actually the band that are shown in the video, they have cartoon characters that represent them and are playing instruments in the video. This aspect of the video makes it a performance video but it also kind of tells a story throughout the video which makes it narrative.


The song "Boys and Girls" by Good Charlotte. This video at the beginning shows the band in a gig performing the song which shows the performance side of the video but it is also narrative because the video switches to showing actors telling a story within a neighbourhood. I could not manage to embed this video into my blog but this is the link to YouTube where you can view the video.
http://www.youtube.com/watch?v=WYRjUTV9jgQ

Lady GaGa and Beyonce's video "Telephone" is a good example of a mix of forms. Although the song is only around 3 minutes long the video is a total of just over 9 minutes because there is a lot of acting scenes in the video to tell a detailed story which is why it makes it a narrative video. There is also a couple of scenes where the performers are singing and dancing for example in the diner which also shows the performance side of the video.

Narrative music videos

This type of music video is like a short movie to a musical background. They contain a short visual story that is easy for the viewer to follow and sometimes make sense of the lyrics and put the lyrics into a visual form. There is sometimes no lip synchronisation but nowadays most music videos mix up the two forms of music video and use bot narrative and performance to make their video.

A good example of a narrative music video is Eminem's video for "Stan". Although the vocalist is shown and he is clearly rapping throughout the song it is still a narrative video because it tells and story and takes you through the events happening in the song in a visual form:

Performance music videos

This format of music video is where the vocalist and sometimes the rest of the band are in the video singing or miming the song in one or more setting.

Sometimes the performers may be in a simple gig setting or it may be in an abstract setting such as a beach or on another planet.

In a performance video you can see the instruments being played in the band and see the vocalist singing.

An example of a performance music video is Seven Nation Army by White Stripes. This video shows the band playing their instruments and the vocalists singing. It is a simple video that does not really tell a story and instead is concentrated soley on the song, the lyrics and the instruments being played: