This type of music video is like a short movie to a musical background. They contain a short visual story that is easy for the viewer to follow and sometimes make sense of the lyrics and put the lyrics into a visual form. There is sometimes no lip synchronisation but nowadays most music videos mix up the two forms of music video and use bot narrative and performance to make their video.
A good example of a narrative music video is Eminem's video for "Stan". Although the vocalist is shown and he is clearly rapping throughout the song it is still a narrative video because it tells and story and takes you through the events happening in the song in a visual form:
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